If Twitter was 100 people – Twitter Demographics and Usage Trends
A very interesting summary of Twitter User Demographics and Usage Trends by David McCandless (http://www.InformationIsBeautiful.net).
This study was published at in August 2009.
The Twitter User Population
- The Twitter population is 55% Female and 45% Male
- 20% of Twitter accounts are not used
- 50% of the Twitter population Tweet less than one time per week
- 5% of the Twitter population have have more than 100 followers
Twitter ‘Tweet’ Types
- 40% of Tweets are classed as ‘pointless babble’
- 38% of Tweets are conversational
- 8% of Tweets are ‘Re-Tweet’ worthy i.e. particularly topical and/or interesting
- 8% of Tweets fall into the ‘Self-promotion’ category
- 4% of Tweets are Spam
Twitter Usage Trends
- Most people Re-Tweet on a Monday
- Tuesday and Wednesday are the bussiest days on Twitter
- Most people share news and participate in conversation on a Tuesday
- Most people promote themselves on a Wednesday
- Most people exchange ‘pointless babble’ on a Thursday
- Most Spam is circulated on a Thursday
- …People don’t tweet on a Friday
- Saturday and Sunday is all about friends and family
Twitter – Daily Usage Trends
- Most people Re-tweet just before lunch at around 11:30am
- Most people promote themselves just after lunch – between 1-2pm
- Most people participate in discussions towards the end of the (working) day - between 2:30 and 4:30pm
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How can “5 with more than 100 followers” exist if there are only 100 in the total population?
How funny!
They’re blatantly talking about 5% of people having more than 100 followers… I guess they could have said 5%… but then we’d have no picture to blog and/or comment about. lol
I vote you point out the fundamental flaw in their diagram and let us know what they come back with…
Taking a large number and communicating it as 100 is obviously going to require simple rounding. I been reviewing various sources of Twitter data. I appreciate what you’ve provided.
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[...] Here’s the rest of the stats. Pretty cool way to break it down. Tags 100 People, Stats, twitter [...]