Digital Publishing

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For ads, social media still a niche buy

Considering all you hear about social networks finally starting to convince the advertising industry that they’re a worthwhile destination for dollars, it’s a bit surprising to see…

12Feb2010 | taraleewhitaker | 0 comments | Continued
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Social Media Spending to Hit $1.3 Billion This Year

Why rent an audience when you can buy your own?

12Feb2010 | taraleewhitaker | 0 comments | Continued
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Five New Media Trends to Watch in 2010

Now that the new decade has started, what new media trends should you be looking out for?

11Feb2010 | taraleewhitaker | 0 comments | Continued
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Just a quarter of UK retailers are on Twitter: study

Just 26% of retailers in the UK have a Twitter account, and 24% a Facebook page, and most are not making the most of these, according to a new study.

11Feb2010 | taraleewhitaker | 0 comments | Continued
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Pontiflex: Social media helps make the case for CPL advertising

Social media has seen an outburst of activity from marketers over the past year, but brands looking to prove the value of their efforts on social media often come up short.

11Feb2010 | taraleewhitaker | 0 comments | Continued
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Is social media a threat to paid search?

For a while now people have been speculating whether ‘social media’ sites, in particular Twitter, pose a threat to Google search as people increasingly choose to ask their network for help rather than search.

11Feb2010 | taraleewhitaker | 0 comments | Continued
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How offline marketing boosts online effect by 40%

Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?

11Feb2010 | taraleewhitaker | 0 comments | Continued
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HOW TO: Create and Distribute Effective Online Coupons

The age of the coupon is upon us. With historically high unemployment and uncertainty about the economy weighing heavily on consumer spending, the humble coupon has enjoyed a resurgence.

11Feb2010 | taraleewhitaker | 0 comments | Continued

A Step by Step 15 Minute SEO Audit (A Sample from SEO Secrets)

About seven months ago, I was asked by Wiley Publishing if I wanted to write a book about advanced SEO.

11Feb2010 | taraleewhitaker | 0 comments | Continued
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Survey shows demand for Apple tablet

Market research from US stats gatherer ChangeWave suggests Apple fans may be delaying laptop purchases just in case the much-rumoured iPad tablet shows up.

22Jan2010 | taraleewhitaker | 0 comments | Continued
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