Advertising

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For ads, social media still a niche buy

Considering all you hear about social networks finally starting to convince the advertising industry that they’re a worthwhile destination for dollars, it’s a bit surprising to see…

12Feb2010 | taraleewhitaker | 0 comments | Continued
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Social Media Spending to Hit $1.3 Billion This Year

Why rent an audience when you can buy your own?

12Feb2010 | taraleewhitaker | 0 comments | Continued
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Pontiflex: Social media helps make the case for CPL advertising

Social media has seen an outburst of activity from marketers over the past year, but brands looking to prove the value of their efforts on social media often come up short.

11Feb2010 | taraleewhitaker | 0 comments | Continued
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Is social media a threat to paid search?

For a while now people have been speculating whether ‘social media’ sites, in particular Twitter, pose a threat to Google search as people increasingly choose to ask their network for help rather than search.

11Feb2010 | taraleewhitaker | 0 comments | Continued
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How offline marketing boosts online effect by 40%

Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?

11Feb2010 | taraleewhitaker | 0 comments | Continued