Marketing

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Social Media Spending to Hit $1.3 Billion This Year

Why rent an audience when you can buy your own?

12Feb2010 | taraleewhitaker | 0 comments | Continued
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Five New Media Trends to Watch in 2010

Now that the new decade has started, what new media trends should you be looking out for?

11Feb2010 | taraleewhitaker | 0 comments | Continued
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How offline marketing boosts online effect by 40%

Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?

11Feb2010 | taraleewhitaker | 0 comments | Continued
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HOW TO: Create and Distribute Effective Online Coupons

The age of the coupon is upon us. With historically high unemployment and uncertainty about the economy weighing heavily on consumer spending, the humble coupon has enjoyed a resurgence.

11Feb2010 | taraleewhitaker | 0 comments | Continued
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Survey shows demand for Apple tablet

Market research from US stats gatherer ChangeWave suggests Apple fans may be delaying laptop purchases just in case the much-rumoured iPad tablet shows up.

22Jan2010 | taraleewhitaker | 0 comments | Continued
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“Beyond E-Reader, Tablet Adoption”

“The growing swell of e-reader and tablet devices has reached deluge proportions—even if the population at large doesn’t know it yet.

20Jan2010 | taraleewhitaker | 0 comments | Continued
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Credit Suisse : e-reader market to explode

New York – E-readers are on track to penetrate about a third of the U.S. adult book-reading population in five years, up from only 1 percent penetration in 2008, according to a study published today by Credit Suisse.

14Jan2010 | taraleewhitaker | 0 comments | Continued
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6″ Inch Ebook Reader Comparison Matrix

The amount of new ebook readers cropping up can be overwhelming, therefore we have created comparison tables which compare the models like for like.

14Jan2010 | taraleewhitaker | 0 comments | Continued
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Social Media and Social Networks as Online Marketing Tools

An interesting slideshow by Bill Balderaz, founder of Webbed Marketing.

4Nov2009 | taraleewhitaker | 0 comments | Continued